Yesterday, the California legislature passed AB-375, the California Consumer Privacy Act of 2018. It now awaits the Governor’s signature. The law chiefly targets Internet advertisers, but it has significant implications for all companies who collect data about their customers. We reviewed the new legislation to understand how it impacts collections law firms and agencies.
What is the purpose of the law?
Consumers have become increasingly concerned about the use of their data by large Internet companies such as Facebook and Google. Consumer data rights took on added significance in the